The film strangely focuses on parody – the horribly simulated cricket matches, the tacky ad films within the film, the comedy-circus-style commentary – instead of humanizing the concept of cricket superstitions
In the 25 years from Hum Aapke Hain Koun to Mission Mangal, women have moved from computer science to space science, but not without “home science” in the Hindi film. Yet we we can’t stand Sonam Kapoor speaking on “national” issues
The rise of the unboxing video trend has micro brands jostling for a free 10-second spot on the Instagram stories of Sonam Kapoor, Malaika Arora and more. But does it make for a sound marketing strategy?