Kiara Advani was honoured as the International Advertising Association (IAA) Brand Endorser of the Year in the female category, recognising her ability to connect with audiences and effectively promote brands. Ajay Devgn received the same honour in the male category at the event.
During the event, Advani was asked to comment about pay parity in Bollywood and if she was being offered fair remuneration when approached with professional assignments. Advani said in her response, "This is a very large debate. It's world over and in every field. If I strictly have to stick to the ad world, I feel it's changing there. I think it's important to value yourself. It's important to not be deluded, to know where you stand and what you bring to the table. I would not want to compare myself to what my male or female counterpart is receiving."
The actor also added, "If I feel this is my worth, then I would like to associate myself with people who see the same. I am growing and I am happy with the way I am valued. I would stick to that. It is important to see how you are growing and from where you've come. That's how I look at it."