Netflix dropped three trailers for filmmaker Vikramaditya Motwane's meta-humour film AK vs AK, in which director Anurag Kashyap and actor Anil Kapoor play heightened versions of themselves. Tensions between the two are evident right from the beginning of the first trailer, in which Kashyap takes jibes at Kapoor while the two are at a public panel event. When an audience member asks Kapoor how they can make it big in the industry, Kashyap says one can't, unless their surname is Kapoor – a jab at how two of the actor's children are actors themselves, while the third is a producer. Kapoor hits back by calling Kashyap a fraud and gets a glass of water to the face in return.
Some time later, Kashyap pitches Kapoor a meta film – he'll arrange for Kapoor's daughter, Sonam, to go missing, after which the actor has 10 hours to find her. The catch is that everything is follows will be real – Kapoor searching for her, getting hurt, crying. "You won't laugh," says Kashyap. There are three rules to the game – Kapoor can't call the police, involve any outsiders and the camera will keep rolling no matter what the circumstances.
When Kapoor realizes what he's gotten himself into, he begins to panic. Now, all he has to do is find Sonam before time runs out.
In a great promotional strategy, of the two other trailers (both released at a press event), one makes Kashyap seem like the protagonist, while the other makes Kapoor the hero. This one puts them on a more equal footing. The film will release on Netflix on December 24.