The teaser introduces Naga Chaitanya as a massy, gold-chain, rings and bracelet wearing, bike riding, Bangarraju who enters with style and swag.
This film is a sequel to the 2016 film of the same director Soggade Chinni Nayana and the posters for the film have the tagline "Soggadu malli ochaadu" (Here comes Soggadu again). Posters for both Kirthi Shetty's character as Naga Lakshmi and Naga Chaitanya as Bangarraju were released over the last week. Ramya Krishna will play the role of Satyabhama.
A up-beat and breezy song titled 'Laddunda' released earlier this month where Nagarjuna himself has sung most parts of it along with Dhanunjay Seepana, Nutana Mohan, Mohana Bogaraju, Haripriya and Anup Rubens, who is also the composer. The lyrics are written by Bhaskarabhatla Ravi Kumar.
Naga Chaitanya was last seen in Sekhar Kammula's Love Story and Nagarjuna in the Netflix film Wild Dog. The father-son pair appeared on screen together in Premam in 2016. Kirthi Shetty made her debut in Telugu cinema with Uppena and stars in the upcoming film Shyam Singha Roy. The film also casts Rao Ramesh, Brahmaji, Vennela Kishore and Jhansi.
The director who made his debut with Nela Ticket, has worked both with Nagarjuna and Naga Chaitanya before for his two other films, Soggade Chinni Nayana and Rarandoi Veduka Chuddam, respectively.
The music department is being handled by Anup Rubens, who is also the music director for the upcoming Drushyam 2. Cinematographer J Yuvraj has been roped in while Vijay Vardhan is the editor. The film is jointly produced by Zee Studios and Annapurna Studios.