From Rocky Aur Rani Kii Prem Kahaani emerging as the top grossers in the month of July to Hollywood films like Oppenheimer, Barbie and Mission Impossible- Dead Reckoning Part 1 increasing the performance share from 12% to 16%, July 2023 has indeed been a magnificent month for film producers and cinemagoers.
Ormax Media, a media consulting firm that analyzes and conducts surveys on films, streaming and more have issued their monthly report on the theatrical releases across varied languages in the month of July.
Ormax Media shared their monthly report with Film Companion and below are the highlights of the same,
The cumulative box office for Jan-Jul releases stands at Rs.5,824 Cr, which is 9% lower than the same period in 2022. We know by now that August 2023 is set to break the July record in terms of India box office, led by Gadar 2, and ably supported by Jailer and OMG 2.
Rocky Aur Rani Kii Prem Kahaani emerged as the top film of the month by a small margin, ahead of Oppenheimer. Both films manage to feature on the list of top 10 grossers of the year so far, at no. 7 and no. 8 respectively. Three other Hollywood films, Mission Impossible: Dead Reckoning - Part One, Barbie, and Insidious: The Red Door, feature in the top 10 grossers of July 2023.
With Rocky Aur Rani Kii Prem Kahaani being the only Hindi language film to feature in the list of top grossers of July 2023, the share of Hindi language has reduced from 38% (Jan-Jun) to 35% (Jan-Jul). As a result of Oppenheimer and Mission Impossible: Dead Reckoning - Part One's box office performance (along with other films like Barbie and Insidious: The Red Door), the share of Hollywood language has increased from 12% (Jan-Jun) to 16% (Jan-Jul).