Ektaa Kapoor of Balaji Motion Pictures and TVF founder Arunabh Kumar have signed a three film deal for Hindi Motion Pictures. Kumar who produced web shows like Aspirants, Permanent Roommates, Hostel Daze among others, has joined hands with Kapoor.
An official statement announcing their collaboration read, “Ektaa R Kapoor has proved her mettle in every medium of the contents, and she believes in telling the story that resonates with the mass audiences. With her partnership with Arunabh Kumar, who is said to be the pioneer of digital content, she is ready to change the face of Indian storytelling. They are set to join hands on the three projects, and they have zeroed down the two projects on which they have been working for almost 18 months.”
Talking about the collaboration, Kapoor said, "The content has always been a priority for me as the producer, and I have been making the films, shows, and stories with a wide range of audiences in mind. With me partnering with Arunabh Kumar, we aim to create a story that celebrates the heartland of India. I hope our collaboration finds the same love and acceptance from the audiences as they showered on our previous individual projects."
On partnering with Kapoor, Kumar shared his views, "I am looking forward to collaborating with Ektaa R Kapoor and Balaji Motion Pictures. They have brought content waves across the nation with their varieties of talent, and their content has been widely accepted by the audiences. With them joining hands, the project is sure to make a global appeal".