Earlier reports had indicated that noted director Trivikram and pan-Indian star Allu Arjun would be collaborating once again for a project. The makers of the film recently announced the project with a spectacular motion poster. The poster shows a silhouette of Allu Arjun in a bright orange gradient background. Currently titled Production No 8, the film is produced by Haarika & Hassine Creations in their 8th collaboration with Trivikram, and their 5th with Allu Arjun. They will be producing the project along with Geetha Arts.
While no plot details or other cast and crew details have been revealed, the makers promise that the film would be a visual spectacle and their biggest collaboration till date. With Allu Arjun's stardom reaching across the nation with the Pushpa series, there are speculations that Production No 8 would be a pan-Indian project.
The film will be the director and actor's fourth collaboration. They have previously worked together on Julayi, S/O Satyamurthy and Ala Vaikuntapuramlo. Trivikram is currently busy with the Mahesh Babu starrer Guntur Karam which is aiming for a January 2024 release. Allu Arjun is currently filming for the second instalment of the Pushpa series with Sukumar titled Pushpa 2: The Rule.