The makers dropped the first look teaser of the film introducing the cast. T-series, on its Instagram account, had a post that read, "Not 70% not 80% not even 90%!! We guarantee you a #100Percent entertainer packed with comedy, action, music and spies!! 💥
Diwali 2023 just got bigger!"
The film is directed by Sajid Khan and produced by Bhushan Kumar, Krishan Kumar and Amar Butala. The shooting for 100% shooting will begin in the first half of 2023 and is slated to release in Diwali 2023.