Talking to the media recently, Tu Jhoothi Main Makkar director Luv Ranjan spoke about why his films have female as the antagonist. The director said, “Aur bhi filmmakers hain jo ladki seedhi hai ladka chaalu hai ke space mein acchi films bana rahe hain (there are other directors who are making good films on ths subject of a damsel in distress and the male as a wicked character). As a filmmaker I need to have a certain novelty in my films and for my audience.”
He added, "Film mein jab tak ek negative aur ek positive force na ho tab tak film audience ko engage nahi karegi, it's purely a creative decision to have a female playing a negative character in my films".
The film, produced by Luv Films' Luv Ranjan and Ankur Garg, and presented by T- Series' Gulshan Kumar and Bhushan Kumar, releases in theatres worldwide on March 8, 2023.