Joy of film watching: Rajamouli on people dancing on aisles to Naatu Naatu

At the Golden Globe Awards 2023 red carpet, director SS Rajamouli spoke about the iconic win of his 2022 release RRR in the Best Original Song category and when asked about his reaction to the audience dancing in LA’s iconic Chinese theatre, he said,

"I think it comes from the joy of film watching." He noted: "I don't think America has ever seen that kind of reaction from the audience. Back in India, we do. ... Humans are humans across the globe wherever they are."

Talking about the attention RRR is getting and the Oscar season buzz it has created, Rajamouli said, "It really feels great. In India, we make thousands of movies but we hardly get any recognition outside our country. If it puts the spotlight on our films and helps our filmmakers take our stories to the world, it'll be really great."