Pandey, who now works with the police departments of Mumbai, Uttar Pradesh, Pune and Thane, got into this line of work somewhat surendipitously. She started her career as crime reporter for various media outlets, before joining an agency that handled Satyamev Jayate's social media. When the show ended, she decided to work for the Mumbai police after noticing they had a large social media following. She approached an officer at the commissioner's office and suggested that the police force set up a Twitter account, which coincidentally, was exactly what they were planning to do. "They were looking for some kind of direction as there was a specific purpose they wanted to achieve by being on Twitter. They did not want their efforts to get drowned out by people shouting, screaming and being negative."
Even last year's Oscars goof up, when La La Land was mistakenly announced as the Best Picture winner instead of Moonlight, swiftly became fodder for memes.
Pandey says she did not expect the account's follower count to shoot up so dramatically. It spurred the department to work at reaching out to even more people. "It's possible that some people may not understand the Hollywood references, so we have Bollywood ones for them. Children may not have watched films of the '80s and '90s, but they will definitely know about Stranger Things and 13 Reasons Why."
Pandey says the department was just following a template it had used before the release of Baahubali 2: The Conclusion.