What do Shakun Batra, Rajkumar Hirani and Shoojit Sircar have in common? Diverse filmography apart, these directors have all dabbled in advertising at one point, crafting ads for brands such as Lavie, Dettol and Boroplus. It’s a lucrative business – in a 2016 interview, Sircar said that while cinema elevates him spiritually, he makes enough money from ads to survive. We take a look at some of these directors’ best advertisements:

1. Dibakar Banerjee’s Eno ad

In his 48-second-long advertisement for the antacid brand, the Detective Byomkesh Bakshy! director depicts an actor whose stage performance is interrupted by a bout of acidity. The protagonist’s exaggerated antics and the audience’s reactions to them make this ad not just funny, but memorable.

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