29 Feb, 2020
The studio’s most famous blockbusters featured seminal fashion that cemented its reputation as a trendsetting enterprise and turned its stars into style icons
Bollywood lore speaks of a time when Yash Chopra’s 1965 directorial venture Waqt released, and women across the country bought movie tickets for their tailors so that they could replicate the on-screen style of its leading ladies Sadhana and Sharmila Tagore. The two heroines, styled by Academy Award-winning costume designer Bhanu Athaiya, donned sleeveless figure-hugging kurtas with crisp churidars and chiffon saris with knotted blouses.
While Waqt came way before Chopra launched Yash Raj Films in 1970, the multi-starrer served as a curtain-raiser to his ever-evolving cinematic vision. Just as the enticing churidar kurta stuck on in celluloid sartorial history, Chopra’s vision grew into what became Yash Raj Films’ bequest to Bollywood – romantic sagas with stellar star casts, passions ably fanned by lush locales and a heady mix of undulating chiffon, luxurious lace and sumptuous silk. Here’s our pick of the studio’s finest sartorial moments that recalibrated Bollywood’s aesthetic arc time and again: