Stardom is built over years, sometimes decades. The Khans are still ruling the roost while younger male stars struggle to match up to their popularity, especially in the mini-metros and the smaller towns. However, the story is different if one looks at the female stars.
The chart below shows the growth in Alia Bhatt’s popularity since her October 2012 debut (Student Of The Year) till the end of 2016, based on Ormax Stars India Loves, a 56-city survey covering an annual sample size of 62,400 cine-goers. Alia closed 2016 at an all-time no. 3 rank, closing in on Katrina Kaif at no. 2, even as Deepika Padukone continues to hold the top spot comfortably.
2014 was Alia’s definitive year, with Highway, 2 States and Humpty Sharma Ki Dulhania giving her popularity a huge fillip. She finished the year at no. 6. However, she could not build on this momentum in 2015, the year in which gave her only flop so far – Shaandaar. But in 2016, her fan base has been on an ascendancy, with three diverse but much-liked performances in Kapoor & Sons, Udta Punjab & Dear Zindagi.