Yashraj-Mukhate

Yashraj Mukhate

Where: Social Media

Why: Where the rest of the world saw melodrama, Yashraj Mukhate saw music. His ‘Kokilaben’ video combined the right ingredients — original beats and comical dialogues about Hindi serial cuisine — into a recipe for viral success, hitting 87 million views on YouTube and catching the attention of everyone from Anurag Kashyap to AR Rahman. The musician has since created several unique viral musical clips ('Sadda Kutta Tommy' and 'Pawri Ho Rahi Hai') on the internet and parlayed his online fame into steady work with brands and a collaboration with Vishal Bhardwaj. His album of original music is expected to be released soon.




OTHER DISRUPTORS


Samantha-Akkineni

Samantha Ruth Prabhu

Made her big national debut as Raji, a Sri Lankan Tamil freedom fighter in The Family Man 2

Arivu, Dhee, Santhosh Narayanan

Created the insanely catchy and intricately produced ‘Enjoy Enjaami’

Neeraj-Ghaywan

Neeraj Ghaywan

For foregrounding queer and Dalit aspects of identity in his short film

Payal-Kapadia

Payal Kapadia

Garnered international festival acclaim with her debut feature