The Mallu Analyst

Where: YouTube

Why: What this Germany-based NRI couple managed to do with their fast-growing YouTube Channel is raise the standards of film appreciation in general in Kerala with their in-depth analyses and video essays on Malayalam cinema, explained in the most accessible of ways. But it’s not just about cinema, Vrinda and Dr. Vivek’s stands on various social and political issues are much sought after, with their progressive values reaching a section of people that are far more receptive to YouTube as a tool rather than editorials and op-eds. Most importantly, the comments section on their channel is a place for quality debates and discussions unlike most other channels where there’s no room for decorum or decency.



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