Smriti Mundhra

Where: Indian Matchmaking

Why: Smriti Mundhra's docuseries-cum-reality-show Indian Matchmaking dropped on Netflix on July 16 this year. Days later, it was all anyone could talk about. The show was binged, discussed, dissected, criticized, defended. Did it endorse outdated social customs or was it simply holding a mirror to society? No one knew, but everyone had an opinion, ensuring that the show dominated the cultural landscape and led to the churning out of global think pieces and memes alike. It left viewers appalled and hooked. Actress Poorna Jagannathan put it best when she tweeted: Indian Matchmaking is horrifying. Also, Netflix, how soon can you drop season 2?



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