What Makes Janhvi Kapoor Relevant?

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Kapoor’s Characters

They are from tier-2 and tier-3 cities whose ambitions stay buoyant in disproportionately male-tilted spaces. Their wardrobe choices are informed by what qualifies as acceptable and feminine within the constraints of conservatism.

Whether It Is

Jerry from Good Luck Jerry (2022), Mili from Mili (2022), Gunjan Saxena from Gunjan Saxena (2020), or Roohi from, well, Roohi (2021), these are all women who ponder upon what it means to be a girl.

Kapoor’s Seen Both Success and Failure

Kapoor hasn’t had a blockbuster yet and with the industry in flux after the disruptive pandemic years, the prevailing belief is that the audiences for urban storytelling have withered.

Contrast Her Characters

With Kapoor’s glammed-up images on Instagram. Whether it is the one where she wears a pink saree with a silver zari border and poses like she is in a Raja Ravi Varma painting; or a shimmery.

Kapoor Has Neatly Compartmentalized 

Having to straddle the dichotomy of being aspirational as well as grounded is not an issue that is unique to Kapoor. There are spaces from where you can seek glossiness (even if it is sculpted) and where you can seek what feels grounded.