Rahul Desai
You know how there’s that friend’s friend who gets on your nerves so readily – who’s so ill-informed, tone-deaf, socially aggressive, fake-cool, gratingly simple and performative – that you’d rather unfollow him than mute him on all social media accounts?
Entrepreneurship is reduced to a handsome underdog journey, where a ruthless investor smokes while speaking like a rejected Shark Tank judge; where a lunch-delivery service is presented as a radical concept.
Tumse Na Ho Payega is about a protagonist named Gaurav (Ishwak Singh), who gets fired from his job and starts a tiffin service called Maa’s Magic with his childhood friend Mal (Gaurav Pandey).
I refuse to pin the film’s problems on its jarring protagonist. But Gaurav is the sort of trendy hero who seems to be grinning when he’s happy, sad, worried, angry and ashamed.
It’s too easy to say that the title (slang for “You can’t do it”) actually conveys the tired viewer’s message to the film. But I will say it anyway. Because I wear plain t-shirts.