Pathaan (2023), the highest grossing film, makes up 13% of the overall share. In 2023, five of the top 10 films were Hindi; three were Tamil; two were Telugu. After years of moaning the death of Hindi cinema at the altar of pan-Indian films, are we seeing a reckoning?
Also striking is the success of Fast X (2023), which is the only Hollywood film on Ormax’s list. This is despite a spate of high-profile releases in the first six months of the year. The films from the Marvel cinematic universe, John Wick: Chapter 4 and Indiana Jones and the Dial of Destiny did not make the cut.
Curiously, the share of South languages has fallen from 50% to 44% — largely because of the share of Kannada language cinema dropping precipitously. (Last year had both KGF: Chapter 2 and Kantara, both Kannada breakaway successes, achieving pan-Indian success.)
As we move into the second half of 2023, with big budget Telugu films like Salaar: Part 1 – Ceasefire starring Prabhas, and potential blockbusters like Jawan starring Shah Rukh Khan and Tiger 3 starring Salman Khan, the hope is that we are able to breach the ₹10,000 Cr mark — a sign of a healthy box office and thriving film industry.