Are OTT Platforms Seeing A Post-Pandemic Slump?

Team FC

Ormax’s mid-year report for 2023

Ormax Media’s weekly reports of the top five shows being watched across India is one reliable metric. Their latest mid-year report looks at the best-performing shows — Indian and international — based on viewership, marketing buzz, and content strength.

Significant Downward Slide of Viewership 

Five shows gathered over 20 million views, with Rudra: The Edge Of Darkness getting over 35 million views. In contrast, between January and June of this year, only three shows were able to breach that 20-million barrier.

Cinematic Stardom Can Translate To Streaming

Farzi, at 37 million became the most watched Hindi show in streaming in India, of all time. Both Farzi and Rudra are headlined by popular Hindi cinema actors

According to the Report

Five of the top ten shows from the first half of 2023 are on Disney+ Hotstar — same as last year’s mid-year report. Three of the top ten shows are on Amazon Prime Video. Netflix, absent from last year’s list, has failed to make it into the list this year as well. 

Another OTT Platform?

This year saw the introduction of Jio Cinema as a competing platform, with some shows available free of cost and a premium package for international shows and ad-free viewing.